Few artists have created a body of work as rich and varied as STAYGOLD. The producer duo, consisting of Carli Löf and Måns Glaeser, burst…
Few artists have created a body of work as rich and varied as STAYGOLD. The producer duo, consisting of Carli Löf and Måns Glaeser, burst onto the scene in 2010 with their infectious and very danceable blend of pop, electro, funk, disco and hip-hop. They have a huge hit on their hands with ‘Wallpaper’, but they also write and produce tracks for many other artists such as Robyn, Mapei and US rapper Spank Rock.
Carli and Måns met while still in high school in a remote part of Sweden, with its vast, unspoiled nature and mysterious dark woods – which fed their imagination. They discovered they both loved music and started writing and producing together. Naming themselves Savage Skulls, they made remixes for artists like Moby and Miike Snow.
But the two Swedes, who are based in Stockholm, got their huge breakthrough as STAYGOLD, performing the song ‘Backseat’ at the Swedish P3 Gold Awards in 2010. Their spectacular tour de force of sex and music, with Robyn on vocals and guest performances by Spank Rock and Damian Adore, attracted massive attention from the media and the blog community. In the same year, they released their EP ‘Staygold’ on Dutch label Magnetron Music, after which they started work on their first studio album: ‘Rain On Our Parade’. In the fall of 2012, the first single of that album was released. ‘Wallpaper’ featured Swedish dj/producer Style Of Eye a.k.a. Linus Eklöw and singer Pow on vocals. The song, with its ingenious production and irresistible melody, was an instant favourite and airplay hit on Dutch radio, and scored top 3 rankings on iTunes and Spotify, as well as a top 3 spot on the Dutch singles charts.
‘Rain On Our Parade’, a fun and funky electropop adventure full of seductive sounds and with a firm nod to the eighties, was released in November. The album features collaborations from The Lady Tigra, Lady Chann, Sylvia Gordon and Faberyayo.
With each release, STAYGOLD have shown remarkable stylistic growth and musical diversity, constantly experimenting with different sounds, textures, and genres. Occasionally, their music can be maddeningly inconsistent because of this eclecticism, but their experiments frequently succeed; no other contemporary artist can blend so many diverse styles into a cohesive whole.
According to the ‘Urban Dictionary’, stay gold means “being true to yourself, innocent and uncorrupted”, which could very well be a reference to growing up amidst those vast Swedish forrests. But Måns and Carli might also have come up with the name after seeing a tattoo on the upper legs of an attractive young lady, on which the four old lassies of the Golden Girls where depicted, with the words “Stay” on one and “Gold” on the other leg. Now who wouldn’t be inspired by such beauty?